QF loyalty performs
QANTAS’ loyalty division continued to perform well over the 12 months to 30 Jun, generating over $1 billion in gross revenue and an underlying EBIT of $272 million despite a full year of travel restrictions.
Momentum was shown to be gathering pace throughout the reporting period, with earnings in the second half greater than the first half, and Qantas indicating there was also an “extremely strong demand” to redeem points when borders were reopened.
Between Jan and Jun, redemption levels on domestic flights were noted to be 30% higher than the same period prepandemic, while the total number of new Frequent Flyer members grew by almost 200,000 during the year to reach 13.6 million.
The airline rolled out a number of member acquisition campaigns in the last 12 months, signalling plans to offer more ways for members to earn points in 2022.