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DESTINATION Gold Coast has launched a new digital campaign targeting residents in Brisbane and its surrounding suburbs to visit the beachside city and enjoy its many experiences.

The campaign will be run across social media channels and digital billboards in high-traffic areas across Brisbane, promoting the Gold Coast’s 110 experiences in places like the Currumbin Wildlife Sanctuary, Movie World, SkyPoint Climb or Tallebudgera Creek.

The four-week billboard campaign will be visible to an estimated one million people each week until 12 Sep.