The sun will rise again

Visit Sunshine Coast (VSC) has launched its International Restart Program this week in partnership with tourism agency Pinnacle Marketing.

The event saw 18 suppliers participate in the trade-focused program with an emphasis on getting the tropical destination prepared for the future influx of travellers from the strong New Zealand source market.

“The New Zealand market has always been the Sunshine Coast’s number one international market, attracting over 85,000 visitors annually prior to the pandemic,” VSC Trade and Distribution Manager Emily Zinowki said.

“The potential of the market was further boosted with the start of direct year-round flights from Auckland, and while these flights have been temporarily suspended, we know there is a great appetite from Kiwis for what the Sunshine Coast offers.

“Having a wide range of new trade-ready accommodation and experiences will be crucial for rebuilding the market and our operators are ready to welcome back Kiwis as soon as borders reopen,” she added.

pictured: Back row is David Taylor, Treetop Challenge Sunshine Coast; Matt Stoeckel, VSC; Stuart Whitney, Ecotekk; Kylie Gretener, Paddle Days; Simon Thornalley, Saltwater Eco Tours; Adam Cheshire, Bellingham Maze; Verena Olensch, Maleny Botanic Gardens & Bird World; Karl Mayne, Ocean View Heli; Jonathan Large, Lovestone Cottages; Michael Nelson, Pinnacle Marketing and Beth Mahoney, VSC.

Front row is Emily Zinowki, VSC; Craig Schiller, Rumba Resort; Mark Cameron, The Point Coolum Beach; Kylie Bartholomew, Coco Mooloolaba; Georgia Hill, Adventure Rafting; Shell Rodney, Misty View Cottages and Tamara Large, Lovestone Cottages.