Nara in the spotlight

TOURISM Exchange Japan has enlisted the help of marketing agency Gate 7 to promote the Asian nation as a future travel destination for Australians.

The contract win will see the agency deliver a travel trade and communications strategy to heighten awareness of select Japanese destinations not typically visited by Aussies, such as the Nara Prefecture, referred to by citizens as “the cradle of Japanese civilization”.

Located in central Japan south of Kyoto, Nara is home to historic monuments, scared sites, and mountain range walking tracks.