Travel Daily

Agents key to cruise


THE role that travel agents will play in resurrecti­ng the cruise sector in Australia and New Zealand, particular­ly in the expedition space, will be “huge”, Ponant’s Chairman Asia Pacific Sarina Bratton believes.

Speaking at an online forum organised by CLIA on Fri, Bratton said the reason for this was because travel advisors have historical­ly been the prime movers for cruise bookings.

“We’re talking about a domestic restart of cruise and 90% of the business is booked through travel agents, as against where there has been all of the govt subsidies to do domestic flights here or vouchers there and how much flows through our valued travel agents? Very little,” she said.

“So I want [agents] to feel confident that we are always there at the table backing you, trying to get you up and running again as well,” Bratton added.

The senior Ponant executive also lamented the impact the cruise ban has had on Indigenous communitie­s who rely on revenue from cruise support services.

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