Agents key to cruise
THE role that travel agents will play in resurrecting the cruise sector in Australia and New Zealand, particularly in the expedition space, will be “huge”, Ponant’s Chairman Asia Pacific Sarina Bratton believes.
Speaking at an online forum organised by CLIA on Fri, Bratton said the reason for this was because travel advisors have historically been the prime movers for cruise bookings.
“We’re talking about a domestic restart of cruise and 90% of the business is booked through travel agents, as against where there has been all of the govt subsidies to do domestic flights here or vouchers there and how much flows through our valued travel agents? Very little,” she said.
“So I want [agents] to feel confident that we are always there at the table backing you, trying to get you up and running again as well,” Bratton added.
The senior Ponant executive also lamented the impact the cruise ban has had on Indigenous communities who rely on revenue from cruise support services.