Humans beat tech

FOUR in five Americans say they would prefer to plan future travel via a travel agent over an online travel agency, according to a recent survey from Internova Travel Group.

The study found that 71% of US travellers preferred a travel advisor to provide travel recommendations or request an upgrade on a flight, while 57% stated they trusted a human more to provide access to the best travel discounts.

Two in three respondents said agents were more likely to give them a pathway to exclusive events and experiences, while 52% of Gen Zs revealed they would consider using an agent for the first time on their next trip.