Travel Daily

Humans beat tech


FOUR in five Americans say they would prefer to plan future travel via a travel agent over an online travel agency, according to a recent survey from Internova Travel Group.

The study found that 71% of US travellers preferred a travel advisor to provide travel recommenda­tions or request an upgrade on a flight, while 57% stated they trusted a human more to provide access to the best travel discounts.

Two in three respondent­s said agents were more likely to give them a pathway to exclusive events and experience­s, while 52% of Gen Zs revealed they would consider using an agent for the first time on their next trip.

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