VA opens jab comp
VIRGIN Australia this morning opened entry for its VA-X & WIN competition (TD 23 Jun), offering a $150,000 prize pool including one million Velocity loyalty points.
Fully vaccinated Australians are able to enter the competition up until 31 Dec, with the initiative coming alongside a staff incentive for vaccinated employees who get the jab before 15 Nov.
Entry is free, with winners required to provide proof of vaccination via a simple verification process once they are notified of their success.
An associated marketing campaign launches today on social media, and will also debut on TV during the 25 Sep broadcast of the AFL Grand Final - virginaustralia.com/vaxandwin.