SEE THE GOLD COAST DIFFERENTLY
THE Gold Coast Convention and Exhibition Centre (GCCEC) has released a new app capable of allowing event planners to visit the venue virtually on a 1:1 scale from any location in the world.
The new GCCECXR technology was created by the venue in the face of ongoing travel restrictions, which have prevented many prospective clients from taking a tour of the impressive facility.
Supported by Tourism Australia’s Business Events Boost Program, the app superimposes a virtual model of the venue onto a real-world surface through a mobile screen, allowing users to explore the entire building and walk virtually through the arena, halls, and central rooms - all at a full size ratio.
“Site tours are one of our key selling tools and with many clients unable to travel due to current regulations, we’ve developed new ways to allow them to view the venue from their own home or office,” GCCEC Director of Sales and Marketing Michelle Mann said.
“But this mixture of the virtual and real-world is by far the most exciting.
“Of course, nothing replaces coming to the destination, face to face, tasting our food and meeting the team, but this tool provides an excellent first experience,” Mann added.
The creators of the app, Handbuilt Creative, said the project really tested the limits of the in-house team’s expertise in pursuit of realism.
“This is certainly one of the most advanced XR projects we’ve created so far, with the Handbuilt team pushing the boundaries of what’s possible in next-generation augmented reality worldwide,” the company’s founder David Shering said.
For more details on the app or to take a tour, visit HERE.