Best in SHOWPONI

the new SHOWPONI marketing agency led by industry personality Gordy Bayne (TD 25 Aug) will deliver Maori, Pasifika, and indigenous tourism storytelling an angle not spotlighted by any single agency previously.

A striving for more cultural and native relevancy has been a major theme in discussions Bayne has had within the industry over the past few years, with SHOWPONI to deliver marketing, commercial collaborations, media buying, content creation, brand strategy, launch & refresh and more.

“There is an opportunity for a unique boutique operator like SHOWPONI, where tourism boards and tourism operators could look at us an option tendering for their accounts, and supporting them with specific projects,” Bayne told Travel Daily.

Joining him for SHOWPONI’s launch will be Creative Director Angela Bartlam and Chief Curator Tania Reynolds.