Travel Daily

New Helloworld tour brand


heLLowoRLd Travel Limited has launched a new “Ultimate Journeys” operation, with the division of its wholesale Viva Holidays operations described as a “new brand for discerning clients focusing on high end, small group touring in Australia and internatio­nal destinatio­ns”.

Early details were included in the Helloworld annual report which was released on the ASX today, with the offering currently including a four-day Ultimate Uluru adventure including accommodat­ion, private touring, a Tali Wiru Dinner, and a helicopter flight, with a max of 20 passengers per departure.

The report, which came along with audited figures materially the same as the preliminar­y $49 million annual result released last week (TD 31 Aug), also noted the slow recovery of wholesale sales which are “benefiting from the volume of domestic product offered by our Viva Holidays and Sunlover Holidays brands as interstate borders re-open and the trans-Tasman market comes back online”.

Helloworld also hailed the resilience of its retail networks in Australia and New Zealand, noting that “fewer businesses have done it tougher than travel agencies in the last 18 months”.

“However when interstate and then internatio­nal travel returns as vaccinatio­n rates reach the 7080% levels, the pent-up demand from Australian­s and New Zealanders to head overseas will, as has been the case in the UK, Europe and the US as they have opened up, [be] enormous and demand for travel agency services will be very strong,” HLO said.

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