NT drives me crazy

THE NT Government has today unveiled a 10-year Drive Tourism Strategy to position the region as “the perfect destination” to take a road trip.

The 2021-2030 Drive Tourism Strategy identifies key product and marketing opportunities, with four key focus areas, including attracting new growth markets to increase visitor numbers, improving the current guest experience to increase length of stay, growing dispersal to improve outcomes for rural areas, and enhancing brand reputation through key markets.

Plans will also include new road infrastructure such as camping and recreational vehicle grounds.

The 10-year plan comes ahead of Round Four of the Territory Tourism Vouchers that are being released next month, with the rollout designed to incentivise Territorians to plan travel more than 400 kilometres from home.