TCEB strategies

THE Thailand Convention and Exhibition Bureau (TCEB) has outlined a threepronged plan for 2022, focusing on “developing more cities and organisations for international MICE, upgrading skills and standards, and the pursuit of prominent hosting opportunities”.

TCEB will work with destinations across the country to become business events-ready, helping event organisers meet international standards to achieve greater economic impact.

While encouraging local festivals, the agency also aims to partner with a range of professional associations to prepare the workforce and venues for the return of international MICE activity, while at the same time aiming to attract as many high profile international events as possible.