Travel Daily

Shepherd launches Black Sheep


TRAVEL industry veteran Trish Shepherd today announced the launch of Black Sheep Tourism, a multi-faceted travel service business which “brings brands and business solutions together”.

Shepherd, whose career has included senior roles with American Express Travel and more recently as the leader of Ensemble Travel in Australia and NZ (TD 28 Oct 2014), said Black Sheep would be a trusted partner in the post-COVID landscape.

“Now more than ever, businesses need to know their customers, be flexible, swift and equipped - to be ahead of the game,” she said.

“As we recover from COVID the funds supporting the big marketing campaigns will not be there. Black Sheep works with global brands and our company provides local solutions.”

By managing and collating existing customer data, Black Sheep Tourism’s team of experts will “help businesses explore new solutions to maximise growth, leverage data in new ways and build cost effective, personalis­ed customer engagement,” she said, with other services available including local representa­tion and social media activity.

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