WebBeds global restructure

WEBJET’S accommodation wholesale business WebBeds has announced the consolidation of all its multiple trade-facing brands under a single banner.

The move follows a review of the business initiated during the pandemic, which aims to simplify operations, reduce costs and position WebBeds for the future.

The existing trade booking websites under Destinations of the World, Fit Ruums, Lots of Hotels and Sunhotels will be rebadged as WebBeds, but still using existing login credentials.

Technology developments in the near future will see platforms transition to Single Sign-On access.

Other changes have seen a global reorganisation of the business into four regions, each with a leader reporting into

WebBeds CEO Daryl Lee.

New offices will open in Saudi Arabia to focus on emerging opportunities in the region and further develop the Umrah Holidays International brand.

“Our underlying goals have not changed, but what we have been able to do is look at every aspect of our operation, review what we do well and what areas we could improve,” Lee said.

“The key driver has been simplification that drives efficiencies and makes it easier to do business with us,” he added.

WebBeds has also created a new Global Product Group “ensuring a greater focus on stakeholder engagement to ensure it delivers product and services that best suit its supply and distribution partners’ needs”.