Travel Daily

Fly-cruise delivers Edge

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Fly-cruise and new-toindustry/new-to-brand were both big focuses in developing Celebrity Edge’s inaugural Australian season in 2023/2024 (TD yesterday), Celebrity Cruises Vice President & Managing Director, Australia & APAC Tim Jones told Travel Daily.

The cruises for the first-ever Edge-class season in Australia, particular­ly the Queensland, trans-Tasman and Tasmania sailings, had been designed to accommodat­e Celebrity’s key flycruise market, Jones said.

“We’ve got two Barrier Reef opportunit­ies in there, because we find a lot of internatio­nal guests pair up a Barrier Reef cruise with a New Zealand cruise to make it Australia and New Zealand over 21 nights,” he said.

Jones said while it was less important for the Australian market, “we’ve made sure we position our itinerarie­s that allow guests that opportunit­y for coming in from overseas.”

Another focus of Edge’s Australia season was both new-to-cruise, as well as new-tobrand, Jones said, with Celebrity curating an inviting range of sailings in Tasmania - one of the line’s most popular destinatio­ns.

“Tasmania has been really growing in popularity for quite a long time now with an internatio­nal audience,” he said.

“It gives people who haven’t cruised before an opportunit­y to try a cruise, and I think we’ll have appeal to that first cruise market, because it can do six nights and see if they like it, and we know they will once they’ve done it.

“I think [Tasmania is] a really great one for people to try out first time or even come across to our brand for the first time.”

Edge set sail for the first time in 2018 & accommodat­es 2,918 pax.

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