Travel Daily

Sydney revels in the #jola

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THE Sydney Visitor Collective is encouragin­g consumers to book ahead to experience #jola - the “joy of looking ahead”.

Marking World Tourism Day today, Sydney Visitor Collective is working with City of Sydney and Destinatio­n NSW to spread the #jola message as the city prepares to open its doors.

Research from Tourism Australia has indicated that more than half (56%) of those surveyed in New South Wales are starting to dream of or are actively researchin­g their next trip, with Sydney Visitor Collective encouragin­g that trip to be a staycation or a day out in the capital city.

New South Wales Minister for Tourism Stuart Ayres said the community had much to look forward to in the months ahead as NSW reopens.

“There is nothing like a visit to Sydney to admire the spectacula­r natural beauty of the harbour, soak up the atmosphere of our restaurant & bar scene, relax into the hotel life and up the ante by enjoying the unique experience­s our tourism operators have to offer,” he said.

“If it’s your first time or your 50th, visitors always find something to love about life in the Harbour City, so why not start planning that next adventure right now?”

City of Sydney Lord Mayor Clover Moore is also encouragin­g New South Wales residents to get behind Sydney’s tourism businesses and start planning.

“As vaccine rates rise and we cautiously look beyond the pandemic, I encourage everyone to experience the joy of looking ahead,” she said.

“Sydney hosts an array of some the world’s very best tourism attraction­s and experience­s and now’s a great time to revisit or discover them for the first time.”

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