TA US showcase

TOURISM Australia (TA) has generated 15 new leads for Australian business events in the USA recently, through participation in showcases across the country.

TA staff met with more than 90 planners from the incentive, corporate and associations sectors at SITE Classic in San Diego as well as the SITE Texas Roadshow in Austin, Dallas and Houston, SMU in New York and Connect 2021 in Florida.

Attendees indicated “interest in Australia for late 2022 and beyond,” with Tourism Australia to provide a further update on its business events activity next week during its regular industry webinar scheduled for 11am AEDT on Fri 08 Oct - register by CLICKING Here.