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AUSSIES are keen to holiday as soon as restrictions lift, but need more flexibility for fear of plans changing, Google believes.
More than half (58%) of Australians say flexible booking and cancellation policies are a top consideration for choosing a travel brand, according to internal data from Google, while the search giant also claims travel companies aren’t being visible enough with flexible policies.
Google search insights also found that when states were not being hampered by lockdowns or restrictions in the first half of the year, search interest in domestic travel increased by an average of 72% across impacted states.
The phrase “can I travel” also peaked in Jun.