Aeronology inks ATPCO deal

AERONOLOGY today announced a new long-term partnership with ATPCO for the integration of Routehappy content into the Aeronology travel agency software platform.

All Routehappy content types will be featured, including UPAs (Universal Product Attributes) that comprise targeted messaging and visual content from airlines, along with UTAs (Universal Ticket Attributes) highlighting customer benefits and restrictions by fare type, as well as comparable features of the flight experience.

“By emphasising key retailing content in the booking flow, airlines can differentiate their offerings and travel advisors can increase airline sales and revenue by at least 20% on average,” said Aeronology CEO Russell Carstensen.

“It benefits all in the ecosystem, from airlines to travel agencies to passengers,” he said.

Aeronology will also look to implement a Next Generation Storefront application showcasing the content, displaying all airline products in a single view to allow consultants to showcase multiple options for their clients and upsell quickly and easily.

Carstensen said the Melbournebased company aimed to give SME travel businesses in retail, cruise, corporate and wholesale a “level playing field to match the big global travel organisations in rich airfare content”.

ATPCO Head of Retailing Sales, Michael Schlesinger, said “with so many airlines investing heavily in product innovations, being able to showcase these features and amenities makes a huge difference to travel agents and passengers”.

“Working with Aeronology means more flight shoppers will see the right product and offer for them,” Schlesinger said.