Lights, camera, travel!

THE World Tourism Organization and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity.

The Global Report on Cultural Affinity & Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen.

The findings of the research were presented in Madrid at the Iberseries Platino Industria (pictured), one of the world’s largest international events for the audiovisual industry.

The report’s ultimate goal is to support policymakers and key stakeholders within the tourism sector to ensure their destinations are attractive for production companies.

It also aims to help in the building of focused strategies to promote tourism and consumption of local culture, investing in skills & training to local development, and more.