AAT Kings 2022/23

AAT Kings has launched a new “cutting-edge interactive brochure” as part of its 2022/23 season of trips and experiences across Australia and New Zealand.

The online itinerary showcase includes embedded videos, popup animations and “immersive timelines,” with customisable call to action technology allowing travel agents to create their own customised collateral.

CEO Matt Fuller said the move signalled a shift from the industry norm of printed brochures, adding consumers now want to be immersed in the experience they are looking forward to check it out at aatkings.com.