EY’s ATPCO deal

ETIHAD Airways has signed a multi-year retailing deal with ATPCO content.

The privately held corporation will create and distribute universal product attributes (UPAs) to Etihad’s third-party distribution channels.

The deal also enables the airline to accurately and consistently display its unique offers in its own brand voice and tone in multiple languages, regardless of the channel in which the flight is sold.

UPAs bring unique airline fares, products, and services to life with messaging, images, videos, and cabin tours.

The content can be highly targeted by aircraft, cabins, routes, times of day and fares.