Meet the new Intrepid

INTREPID Travel has unveiled a brand refresh that is designed to communicate a clearer vision focused on empowering communities, protecting the planet and creating more equitable travel experiences.

As part of the revamp, the majority of Intrepid’s trips now have a renewed focus on wildlife and environmental conservation, disability support, indigenous traditions, gender equality and empowerment, in a process that was kicked off 18 months ago.

Of the 880 multi-day tours the company offers, more than 20% didn’t exist before Mar 2020.

Intrepid said its new mission would be supported by an ambitious growth trajectory, with the aim of becoming the first $1 billion dollar adventure travel company, to enable it more influence in touring and create a more purpose-driven culture in the space.

As part of the rebrand, the company has also launched a new logo (pictured above), as well as a special launch video HERE.

But while the visual refresh of branding symbolises a change in purpose for Intrepid, the company’s CEO James Thornton has emphasised the pivot runs much deeper than simply launching new visual collateral.

“Intrepid’s new brand identity is so much more than a new logo and look,” he said.

“We’ve reflected on the past 18 months and leveraged our strengths, purpose and ambition to look to a brighter and more connected future. I couldn’t be more excited to see joy brought back to travel - while renewing our focus on advocating for our planet and its people.”

Intrepid is also on the hunt for new partnerships and acquisitions with travel and hospitality companies to expand its offerings over the next few years.