SAY G’DAY TO AUSSIE EVENTS

ADELAIDE based G’day Group has introduced a new dedicated conferences and events brand called Discovery Conferences and Events, which will oversee the company’s portfolio of regional event venues across Australia.

The new brand includes events venues at the Kings Canyon Resort, Glen Helen and Rottnest Island (pictured), as well as the Adelaide Hills Convention Centre at Hahndorf Resort, the Victor Harbor Convention Centre at McCracken Country Club and Nagambie Lakes Function Centre in Victoria, with the new umbrella designed to help G’day Group take better advantage of the rebound in the events sector.

“Off the back of the launch of our first greenfields resort on Rottnest Island in 2019, we’ve progressively grown our conferences and events offering through the acquisition of a range of unique and iconic venues across the country,” G’day Group Chief Executive Officer Grant Wilckens said.

“With the rebound of the conferences and events industry in the wake of COVID-19, there’s a great opportunity to tap into a hungry market looking to book corporate conferences, weddings and other special events in some iconic regional destinations.

“With strong forward bookings and a steady pipeline of enquiries, we’re confident in this rebound and the appeal the unique destinations our portfolio has to offer and look forward to further bolstering our offering.”

The new brand will be accompanied by a marketing push that will include radio advertising, in-office billboards and integrated digital activity, with G’day Group stating that strategic acquisitions it has undertaken over the last two years have set it up well to become a major player in the events space.