Seamless car hire

EUROPCAR is aiming to transform the Australian car hire industry by shaking up its traditional model as part of its “innovation drive strategy”.

The company is introducing a subscription-based system, which will enable travellers to rent a car on more flexible terms.

The subscription product has already launched in Europe, and will be brought to Australia in the coming months.

A car-sharing pilot program is also among the new transformations being rolled out Australia-wide.

Europcar’s makeover is being prompted by the rise in alternative modes of car ownership, it said, as well as rapid digitisation and demand for appbased customer service.