Travel Daily

Choice acquires Radisson

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CHOICE Hotels Internatio­nal has entered into a definitive agreement to purchase the franchise business, operations and intellectu­al property of Radisson Hotel Group Americas for approximat­ely US$675 million.

The acquisitio­n represents the addition of 624 hotels with over 68,000 rooms for Choice in the upscale and upper-midscale segments, with the footprint of new properties focused in the West Coast and Midwest of the United States.

Choice Hotels CEO Patrick Pacious said the purchase would bring together “two highly complement­ary businesses”, that would enhance its guest offerings and extend its reach into higher revenue geographic markets.

“Our existing and new hotel owners will benefit from the improved business delivery capabiliti­es of the combined companies, including our award-winning loyalty program, proprietar­y tools and emerging technologi­es that will enable them to capture more business, lower their hotel operating costs, reach new customers and respond to evolving industry trends,” Pacious said.

Brands that sit within the Radisson Hotel Group Americas portfolio include: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individual­s, Radisson Inn & Suites, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson.

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