Choices not too clear

MOVES by travel brands to bolster their carbon credentials could see them reap a major sales benefit, according to a new study by CHOICE.

The group’s latest study of 1,000 people between Mar and Apr found that 65% of Aussie consumers are now considering their carbon footprint before making purchases.

However travel businesses may face a battle to convince Aussies that their sustainability claims are bona fide, with almost four in 10 people indicating they’re uncertain about whether to trust carbon neutral claims, while 26% said they were not very likely or unlikely to trust the information.

Respondents also recalled seeing carbon neutral claims or climate change policy information from airlines above any other travel vertical, just behind the supermarket industry.

Read the full report HERE.