New Murray reality

THE Metaverse has arrived in the Murray region, with Murray Regional Tourism announcing a new augmented reality filter for visitors which allows them to experience the NSW/Victoria border via Instagram & Facebook.

The newly developed filter guides users on a journey through the Murray via four questions, with each successful answer revealing a new landscape background which can be shared along with a photo of themselves.

CEO of Murray Regional Tourism Mark Francis said the filter would be a “great avenue” for marketing experiences on offer in the region to younger demographics.

“We’re the first to test this new marketing tool in our region, and with plenty of great hero experiences we can recommend to users, I believe that a visit to The Murray is going to be in the forefront of many minds when they book their next holiday,” Francis said.

Consumers can use the filter on the @visitthemurray Instagram profile on the Insta AR hub.