WA back on the agenda

WESTERN Australia is emerging from the pandemic with a strong approach to attracting both international and domestic visitors, including a new partnership between Tourism WA and the consumer-facing Australian Traveller magazine.

The first ever “single-state” edition of the publication (pictured) features 156 pages showcasing WA, with WA Minister for Tourism, Roger Cook saying the State Government was “proud to support this impactful media partnership, which is part of our wider strategy to drive interest in WA from all over Australia, to boost our visitor numbers and inject millions into our economy”.

The new issue is available nationally via newsagencies alongside content on a special hub on the Australian Traveller

website, with the campaign also backed by more than 30 WA industry suppliers including AAT Kings, Crown Hotels, Journey Beyond, G’Day Group, Pan Pacific, True North, RedSands Campers and more.