Avis burns Aussie rubber

AVIS has announced the launch of its new luxury high-end car rental brand Avis Prestige in Australia, offering travellers the hire of sports cars, supercars and premium luxury cars.

As part of the debut, Australian luxury car rental company Prestige Rentals will manage the end-to-end customer experience cycle, providing clients with models such as the Lamborghini Huracan, Rolls-Royce Ghost, McLaren 57OS, Ferrari 488, and Bentley Continental GT.

Managing Director of Avis Australia, Tom Mooney, said that while offering a wide choice of vehicles to Aussie travellers was key to the company’s success, giving drivers the chance to get behind the wheel of some of the most desirable cars on the market would also provide a key point-of-difference with competitors.

“Our goal at Avis is to always be driven by better and Avis Prestige will make the luxury car market more accessible for customers and give them the opportunity to hire a special vehicle for major milestone celebrations or for an elevated weekend away,” he said.

The new range is viewed as an important building block on top of Avis’ existing premium car hire offering, Avis Signature Series, which offers customers access to Mercedes and BMW vehicles.

However the hoonish reputation of younger people will see them have to wait their turn to drive the souped up cars, with services only available to customers aged 30 and above for the supercar range, while there is a 25-year-old age requirement to access the rest of the Prestige range.

Avis Prestige will be available in Melbourne, Sydney, Perth, Adelaide, Brisbane, Sunshine Coast and Gold Coast.