VSC EYES MAJOR MICE AMBITION

VISIT Sunshine Coast (VSC) has announced Ali Thompson as its new Business & Leisure Events Manager, where she will help promote the region as a leading MICE destination.

Thompson, whose role replaces the Business Events Manager position held by Maureen Brennan since 2018, has 20 years of experience under her belt, including running her own marketing and events business.

Thompson is also a founding member of Influential Women in Meetings & Events, and has been sitting on the APAC Incentives & Meetings Advisory Board.

Announcing the appointment, VSC CEO, Matt Stoeckel, said Thompson has come on board during a “really crucial time for the destination as we rebuild our business events market.

“With a landscape that is ideal for high-end incentives, the Sunshine Coast has enormous potential to grow its business and leisure events sector.”

The region has already hosted several major national conferences and events this year, including the United in Compassion 2022 Symposium, and the annual Australian Institute of Aboriginal and Torres Strait Islander Studies Summit.

The Curated Plate, a multi-day culinary festival, is also set to draw a large number of visitors to the Sunshine Coast throughout Jul and Aug.

Pictured: Meetings with a difference - a conference group soaks in the sunshine on a sandbar in Maroochydoore.