Making road trips “extra ordinary”

AVIS Budget Group has announced the launch of a new campaign for its Apex Car Rentals brand via its creative agency partner Host/Havas.

The ‘Making Extra Ordinary’ creative highlights the brand’s upfront pricing and “extras as standard” approach, such as no booking fees or extra driver fees.

The new material will be aired across broadcaster video-ondemand, online, programmatic outdoor, social media (TikTok in NZ) and digital displays.