Travel Daily

Disney’s massive incentive

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Disney has today launched a gigantic celebratio­n of this year’s “Disney 100” milestone, in an initiative fittingly taking 100 travel advisors from Australia and New Zealand on the “Ultimate Disney100 Mega Famil”.

Conducted in partnershi­p with United Airlines and Visit Anaheim, the trip will take place 14-18 Mar this year, with places allocated based on bookings made during a selling period which runs from tomorrow until 27 Feb.

To qualify, travel advisors must have booked any Disneyland Resort park ticket as well as United Airlines flights to the USA.

Agents receive one entry in the competitio­n for an economy ticket; two for premium economy and three for business class, with the top sellers during the incentive period getting a spot on the once-in-a-lifetime trip.

Qualifying Disney Park entry tickets must be booked via an Australian or NZ wholesaler to the Disneyland Resort in California, while UA flights to North America on 016 stock must be booked via GDS or a local wholesaler, with one-way flights and infant tickets excluded.

There are other ways to win too, with 15 lucky agents to also receive a place on the celebrator­y trip by telling Disney how they have “created magic for their customers”.

Andrea Robinson, Disney’s Director of Travel & Business Developmen­t APAC, told Travel Daily “this is a once in a lifetime magical opportunit­y to join the Disney100 celebratio­ns at Disneyland Resort California”.

“It’s time to bring the fun and magic back to the travel industry, and we can’t wait to celebrate with 100 travel partners at The Happiest Place on Earth,” she said, with more details of the incentive on the cover page of TD today.

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