Travellers to say Hello to Hong Kong
‘Hello Hong Kong’, Hong Kong Tourism Board’s (HKTB) new global promotional campaign, has launched today, with half a million free air tickets to be given away to entice globetrotters to embark on a long-awaited return to the destination.
The promotional campaign sends the message Hong Kong is back with signature new exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to the destination at the start of the year ( TD 03 Jan).
Hello Hong Kong includes a series of vibrant promotional content, which will include a series of thematic videos featuring business leaders, social influencers, “Hong Kong Super Fans”, and local celebrities, including “Cantopop” legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the destination’s array of thrilling new experiences.
The 500,000 free air tickets on offer will be given away by the Airport Authority Hong Kong to different markets in phases through three home-based carriers, namely Cathay Pacific Airways, Hong Kong Express, and Hong Kong Airlines, starting from next month.
There are also Hong Kong-wide offers, “Hong Kong Goodies” visitor consumption vouchers, to entice travellers to participate in the destination’s experiences.
To celebrate Hello Hong Kong, as well as the recent Lunar New Year, HKTB last night commemorated the Year of the Rabbit with an event at The Gardens By Lotus at the Chinese Garden of Friendship Sydney.
MEANWHILE HKTB has also enlisted the services of Linkd Tourism to look after its marketing activities in Australia.