Travel Daily

Taiwan moves on Aussies


Hospitalit­y specialist Ganessan Suppiah has been appointed as the new Australian representa­tive of the Taiwan Tourism Bureau.

Suppiah has extensive hotel industry experience and is well known to the trade through a 13-year stint with WorldHotel­s ending as Asia Pacific Regional VP, as well as former roles with Marriott, Stamford and Hyatt.

Speaking with Travel Daily this morning about how his GSA Hospitalit­y business will look to market Taiwan in Australia, Suppiah said the aim will be to launch a four-pronged strategy to improve visitation and spend.

Among the planned initiative­s will be to collaborat­e more with travel agencies, meeting planners and airlines to offer attractive and competitiv­e deals that can encourage more Australian­s to visit Taiwan.

These will include tailored packages catering to the interests of demographi­cs such as adventure-seekers, foodies and cultural enthusiast­s.

Suppiah also noted that Taiwan will seek to improve its presence at local travel expos and events to improve its reputation as a tourism destinatio­n, with virtual reality tours and interactiv­e cultural activities flagged as just a few of the ways Taiwan will demonstrat­e its tourism appeal.

Social media and digital marketing will also be ramped up, with influencer­s to be enlisted to create engaging content on platforms like Instagram or Facebook to help showcase Taiwan’s tourism offerings and “generate buzz”.

Finally, themes to be trumpeted to travellers will include cultural and natural attraction­s, specifical­ly culinary appeal and Taiwan’s arts and music scene.

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