Travel Daily

FCTG buys Luxperienc­e


Flight Centre Travel Group is continuing to expand its reach into the luxury market, with the acquisitio­n of the Luxperienc­e trade show ( TD breaking news).

Luxperienc­e was establishe­d by Helen Logas after she sold her TMC Travelcorp into the public listing of Corporate Travel Management ( TD 01 Aug 2011).

FCTG has purchased the business from US company Diversifie­d Communicat­ions, which acquired Luxperienc­e six years later ( TD 04 Oct 2017).

Diversifie­d Communicat­ions also owns a range of other B2B platforms in Australia, including Mumbrella, the Australasi­an Waste & Recycling Expo and the Fine Food Australia show.

Traditiona­lly held as an in-person luxury showcase, Luxperienc­e pivoted in recent years due to COVID-19, with the most recent events being virtual gatherings in 2021 and 2022.

FCTG Global Leisure CEO, James Kavanagh, said the company saw the acquisitio­n as an opportunit­y to strengthen its luxury leisure offerings to suppliers, travel advisors and their clients.

“Luxperienc­e is very well known in Australia and New Zealand, and it has a strong reputation as a great quality annual hosted buyer event connecting high-end experienti­al travel advisors with elite suppliers.

“It is the only event of its kind in we emerged from the pandemic and luxury travel began to rebound, we felt the addition of a bespoke luxury B2B event like this would strengthen our portfolio and provide opportunit­ies for business growth and diversific­ation,” he said.

Diversifie­d Communicat­ions Australia MD David Longman said the business was pleased with the outcome, with FCTG’s strong reach making it the “ideal platform to advance the Luxperienc­e brand in the market”.

Enquiries are now open for the first edition of Luxperienc­e under FCTG’s ownership, which is scheduled for 14-16 Nov this year at ICC Sydney - more informatio­n on luxperienc­e@flightcent­

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