Minnie DlaminiJones skincare range flourishes
True values that Media personality and entrepreneur, Minnie Dlamini-Jones, celebrated a decade in the local entertainment industry by announcing a distribution partnership with Shoprite, Mzansi's biggest retail store, for her affordable skincare range, MD Skincare. make a great leader
Dlamini-Jones first shot to the spotlight on SABC l's Live music show and has since become a household name. Her many achievements off-screen include launching her own production house Beautiful Day Productions and skincare range MD Skincare — which launched last year and became an instant best-seller with stock selling out within two weeks of distribution.
"I knew there would be challenges or some reluctance because of the omic climate and Image block they know. I also knew people were looking for quality products at affordable prices. What I never anticipated was the response from South Africans, both male and female, to go out in their numbers to try and ultimately convert to MD Body," she said.
The official announcement of the Shoprite partnership was made at a branch hosted by Diamini-Jones in Sandhurst under the theme, Summer on the Riviera. She said it would create scope for for growth and an opportunity to shape the brand into something formidable. "I have assumed many different hats in my time as an entertainer and producer. MD Skincare has been my carpe diem, it was daunting but I have always been one to jump into the deep-end. "believe in taking calculated risks and surounding myself with industry experts. I am a proud businesswoman but as an
African black woman, representation matters, she explained.
Speaking about her 10-year journey as an entertainer, Diamini Jones said, The only way to describe it is like riding a roller-coaster. Incredible highs and very low lows, all in all a thrilling ride. I've made money, and then lost it all.
"I've rebranded a few times while maintaining who I am and my greater vision. I honestly feel like I've lived multiple lives. It's been and continues to be a journey that I am blessed to be
on. I can say I do what I love for a living
Her lowest point, she points out, was trusting the wrong people with her brand and ultimately having to start from scratch, "however, it was a blessing in disguise because it's brought me to this very moment," she explained.
The future looks bright and busy for the 29 year old.
Minnie in quotes
‘I’ve rebranded a few times while maintaining who I am and my greater vision. I honestly feel like I’ve lived multiple lives..’