Trends that will help build your business

It’s a new year and a new decade and it is time to take your business to the next level. Jacqueline Raw, owner and founder of Ycagel, shares the top trends:

Social Engagement

The decade has closed on social content and we are now in the era of social engagement. Live streams, watching parties, group chats — it’s all about engagement. Social media has become too noisy for content to be enough on its own. Quality, relevant, engaging content is all that’s acceptable in 2020.

Ensuring your audience is actually engaging with your brand and that you are engaging with them is critical in the social media space right now. It’s about differentiating your brand with a conversation more than just a voice.

Good old networking

Professional networking was all the rage back in the day when multilevel marketing was at its peak. The onset of the digital revolution saw onpurpose networking take a bit of a back seat as professionals sought to establish themselves as thought leaders. Now, with every person a potential thought leader, we are returning to what worked well back in the day. Creating solid, professional networks and reaching out or tapping into new ones is widely accepted and even welcomed as networking starts to build massive momentum again.

Workshops – streamed

So, if you’re going to make any kind of impact this year, running workshops to teach people how to do what you do is non-negotiable, and so is streaming them (when you can). People are interested in “do your own” across so many different industries and technologies and new software makes it easy to try new things and post them to YouTube. No matter what your industry, hosting workshops is going to ensure you attract new clients and gain more exposure when you share the sessions online.

Webinars

It’s time to fire up the midnight oil, team! Many side-hustle entrepreneurs are missing out on this powerful trend, thinking that webinars need to keep office hours. It’s just not the case. Most webinars are in the evening to accommodate the time-starved entrepreneur hoping to upskill themselves.

Some fundamentals to your success are ensuring that your product or service is topnotch, that your customer experience is great and that you are consistent.