Turn­ing trauma on its head

Mum cre­ates money spin­ner out of groom­ing mishap

Tweed Daily News - - NEWS BUSINESS - Ais­ling Bren­nan ais­ling.bren­nan@tweed­dai­lynews.com.au

A PAR­ENT­ING tragedy was the in­spi­ra­tion be­hind this unique chil­dren’s nail trim­mer that’s quickly be­com­ing ev­ery mum and dad’s se­cret weapon.

Five years ago Banora Point mother-of-three Ju­lia Christie was trim­ming her el­dest child Em­mett’s nails when she ac­ci­den­tally cut the tip of his fin­ger.

The trauma she felt from hurt­ing her child dur­ing the mun­dane groom­ing task led her on a de­ter­mined path to find a bet­ter solution to nail trim­ming for chil­dren around the world.

Af­ter hours of ded­i­cated work, Ms Christie fi­nally launched the Nail Snail, which re­cently was named a fi­nal­ist in the Aus­tralia By De­sign 2018 Awards for In­no­va­tion.

Ms Christie was also named the 2018 Aus­mumpreneur Prod­uct In­no­va­tion Award.

We chat to Ms Christie about her Nail Snail prod­uct:

How is the Nail Snail help­ing par­ents?

It is ab­so­lutely chang­ing the way par­ent’s face nail trim­ming.

Orig­i­nally if you trim nails with scis­sors it’s very daunt­ing and scary for a par­ent be­cause the pos­si­bil­ity of in­jury is very real.

The Nail Snail takes away the fear.

I’ve had par­ents tell me they’ve used the Nail Snail while their chil­dren are asleep and do it in a minute.

Was it challengin­g cre­at­ing a brand new prod­uct from scratch?

Yes, even though the prod­uct is de­cep­tively sim­ple, it took two years to get the blade right.

But I’m so glad I stuck at it. A lot of my process so far has been Googling things be­cause I don’t know how to do any of this.

Then you find some groups on Face­book where you can post things on Face­book, for ex­am­ple about find­ing a patent lawyer, and so many peo­ple will share their rec­om­men­da­tions.

Have you found the whole Mumpreneur com­mu­nity ben­e­fi­cial?

I’ve met a lot of Mumpreneur­es through Face­book.

I have a love hate re­la­tion­ship with the term Mumpreneur.

I love it be­cause it’s an amaz­ing com­mu­nity and we should be proud that we’re mums and amaz­ing busi­ness women and we’re do­ing all this amaz­ing work.

But the other part of me thinks that I’m not just an Mumpreneur, I’m an en­tre­pre­neur.

I’m mak­ing an in­cred­i­ble global award win­ning busi­ness.

We’re all unique in­di­vid­ual mums, women and busi­ness women.

But the in­ter­net is enor­mous, the con­nec­tions through so­cial media is mind blow­ing and the fact that you can work from home is in­cred­i­ble.

What are you plans for the fu­ture?

I’ve just sent off 500 prod­ucts to India, which is my first ex­pan­sion into the In­dian mar­ket.

If I can hit 1 per cent of the In­dian mar­ket, it’ll be a huge suc­cess. I’d love to get to the point where if one of the Nail Snails were sold in a de­vel­oped coun­try I could do­nate an­other one to a pae­di­a­tri­cian in a de­vel­op­ing coun­try.


FAM­ILY SUC­CESS: Ju­lia and Ar­rlann Christie with their chidl­ren Em­mett, Al­lira and Lian­dra are thrilled with the suc­cess of Nail Snail.

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