Three hundred ‘Flybraries’ have recently taken to the sky with the help of easyJet. Children onboard easyJet flights are now able to pick up and read books provided for them in their seat pockets, rediscovering the joy of reading. The books are then left for the next passenger. Stocked with Bloomsbury Children’s books and Alma Books, easyJet now have over 17,500 books in circulation. This project was devised after alarming statistics emerged detailing the rapid decline of reading and borrowing of books in school-aged children in Britain. The National Literacy Trust is also supporting the campaign. The initiative aims to stimulate children’s imaginations as well as encourage development in vocabulary. Following their flight, easyJet passengers are able to download free samples of books as well as enter the easyJet summer writing competition.