CEO, SoulCy­cle.

Virgin Australia Voyeur - - WORDS OF THE WISE -

On growth: “As we ex­pand, we stay acutely aware of a po­ten­tial pit­fall: the fit­ness and well­ness in­dus­tries tend to be cycli­cal. That is true for work­outs, and for di­ets. Fa­tigue, bore­dom or dis­trac­tion set in, so peo­ple try some­thing new.

“Some of the best lessons come from out­side our in­dus­try. We con­sider how Dis­ney trains staff and Star­bucks keeps its stores com­mu­nity ori­ented.

“SoulCy­cle en­thu­si­asts will tell you it’s not just one or two things that make us unique. It’s the truly wel­com­ing at­ti­tude of staff, the charisma of our in­struc­tors, our cloth­ing, and even our web­site. It is dif­fi­cult for im­i­ta­tors to copy any of that, let alone all of it.” As told to the Har­vard Busi­ness Review.

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