CEO, Aber­crom­bie & Kent.

Virgin Australia Voyeur - - WORDS OF THE WISE -

For the CEO of one of the most suc­cess­ful lux­ury tour com­pa­nies in the world, the real fu­ture of the travel in­dus­try will be driven by the mil­len­nial de­sire for ex­pe­ri­ences.

Aber­crom­bie & Kent CEO Ge­of­frey Kent re­cently told LUX mag­a­zine that the lat­est gen­er­a­tion has re­de­fined what lux­ury re­ally means in the mod­ern age.

“Just-pub­lished stud­ies re­veal that mil­len­ni­als see travel as more im­por­tant than buy­ing a home, pay­ing off debt or in­vest­ing in a car,” he says. “Wary of in­vest­ing for the long-term, they spend freely on travel, see­ing it as an in­vest­ment.

“’Ex­pe­ri­en­tial travel’, and its fur­ther evo­lu­tion­ary step of ‘trans­for­ma­tional travel’, are the in­dus­try’s big­gest trends.

“Mil­len­ni­als have ab­so­lutely re­jected the term ‘tourist’. They re­ally do not want to tread well-worn tourist trails, eat at restau­rants that cater to non-res­i­dents and have pic­tures on the menu, or meet the same type of peo­ple they see in their lo­cal cof­fee shop on the way to their 9am meet­ing. Mil­len­nial trav­ellers want to­tal im­mer­sion in their des­ti­na­tion and they want to make great con­nec­tions with the in­ter­est­ing lo­cal per­son­al­i­ties.”

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