Fam­ily Jew­els

Søren Lyn­g­gaard, CEO of jew­ellery brand Ole Lyn­g­gaard Copen­hagen, shares his favourite Paris des­ti­na­tions.

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When Ole Lyn­g­gaard founded his busi­ness Ole Lyn­g­gaard Copen­hagen in 1963, lit­tle did his son Søren imag­ine it would lead him from the jew­ellery mar­kets of Den­mark to a sheep farm in the Aus­tralian out­back. Grow­ing up, Lyn­g­gaard and his sis­ter Char­lotte were in­volved in ev­ery as­pect of their fa­ther’s busi­ness, from build­ing dis­play stands to pro­mot­ing the brand. But the road to suc­cess wasn’t straight­for­ward.

“Af­ter school I had a clean­ing job at the work­shop and got to know the peo­ple and the crafts­man­ship. It was a bit dif­fi­cult for me to find a straight ca­reer route

— so my ed­u­ca­tion started on a sheep farm in Aus­tralia. It had a huge im­pact on my life,” Lyn­g­gaard says.

Af­ter a stint as a jacka­roo, Lyn­g­gaard joined the com­pany in 1994 as pro­duc­tion man­ager. Now CEO, and with a staff of 150, he finds joy in craft­ing time­less pieces.

“We create in­tri­cate prod­ucts that are de­signed to be part of a per­son’s life for­ever. It is won­der­ful to rep­re­sent long-last­ing val­ues in a world where most brands have ad­justed to rein­vent­ing them­selves in the blink of an eye.

“Just last year, we opened our Paris flag­ship store. Now we all have the per­fect ex­cuse to visit one of our favourite ci­ties in the world.”

VIR­GIN AUS­TRALIA OF­FERS FLIGHTS TO PARIS WITH ITS CODE­SHARE PART­NERS ETI­HAD AIR­WAYS AND SIN­GA­PORE AIR­LINES/SILKAIR. TO BOOK, VISIT WWW. VIRGINAUSTRALIA.COM OR CALL 13 67 89 (IN AUS­TRALIA).

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