Beef Up

Virgin Australia Voyeur - - EXPERIENCE -

Vir­gin Aus­tralia is cel­e­brat­ing the qual­ity of New Zealand’s meat of­fer­ings.

It's been a big year for New Zealand beef pro­duc­ers — though that might come as no sur­prise for a coun­try known for yield­ing some of the world's best meat.

A na­tion­wide search by Vir­gin Aus­tralia for a new beef sup­plier to ser­vice flights from New Zealand, named Got Beef, was met with mas­sive in­ter­est from around the coun­try, and saw Tai­hape-based Hin­ter­land Foods named as the win­ner.

The com­pe­ti­tion helped shine a light on the ef­forts of lo­cal New Zealand farm­ers to sup­ply high-qual­ity meat prod­ucts, and that was es­pe­cially clear in Hin­ter­land Foods' free range, grass-fed beef.

That beef can now be en­joyed in the on­board meals on Vir­gin Aus­tralia's flights from New Zealand, in both Econ­omy and Busi­ness Classes.

"We are thrilled to be sup­port­ing lo­cal in­dus­try in New Zealand by show­cas­ing some of the high-qual­ity farm­ing prod­uct the coun­try is fa­mous for," says Vir­gin Aus­tralia Group Ex­ec­u­tive Rob Sharp.

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