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The new personalisation service of the British luxury brand was released by one of Australia’s four banks in Chadstone, Melbourne’s fashion capital.
On the evening of 1 August, General Manager of Westpac Premium Customers & Growth Markets Ganesh Chandrasekkar said in Burberry’s newly opened Chadstone store, that Westpac shares a special connection with the Chinese community, “We recognise and celebrate the contribution this community makes to Australia's cultural diversity and economic prosperity.”
“As Australia’s first bank and oldest company, Westpac understands the significance of longstanding relationships. Our support of the Chinese community reaches back to the early days of the Gold Rush. And today, in our third century of business, we continue to help our Chinese customers to thrive.”
Hailing all the way from the UK, Burberry artisan Trinity Francesmitchell, who specialises in hand painting leather goods, was in store to add a touch of luxury personalisation to customer purchases.
Burberry offered this service for the first time in Australia as an exclusive to Melbourne guests. A curated collection of gifts, games and travel accessories were also available in store for personalisation.