Louis Vuitton Time Capsule
Twenty years after the sinking of Titanic, a suitcase marked with the characters “LV” was retrieved from the sea bottom. Once unlocked, it was found that all the contents were dry and in perfect condition. As if a time capsule was opened, the suitcase reminded us of the superior quality that the LV brand was founded upon.
Since its foundation in 1854, Louis Vuitton (LV) a luxury fashion house lauded for its revolutionary design and craftsmanship in leather products and renowned for its trademark trunks and iconic bags - has broadened its product range and expanded its highend retail niche.
Founder Louis Vuitton arrived in Paris at the tender age of 16 and found employment in a box-making and packing factory. This experience built a strong foundation for him and set the direction of his future career.
Louis’s diligence qualified him for success, while his exceptional artisanal skills won the favour of nobles. Louis was lucky enough to gain special appreciation from the Empress of France, Eugenie de Montijo when he served as her personal box maker.
1854年創立的 Louis Vuitton 路易威登（LV）見證了 160 年來世界的興衰，品牌的發展從最早的旅行箱到今日的各類服飾、皮革製品，無論哪一項哪一款，訴說的不單是時尚、更見證了歷史。
路易務實認真的工作態度，精湛的手工獲得王公貴族的青睞，並幸運地獲得烏捷妮（Eugenie）皇后的賞識與優待，命他為御用捆工。1854年，在烏捷妮皇后的資助下， 33歲的路易威登在巴黎香榭麗舍大道開了第一家旅行包店，Louis Vuitton。
In 1854, the 33 year old Louis opened his own store – Louis Vuitton on Rue Neuve des Capucines in Paris. Louis introduced his rectangular suitcase design in 1858, bringing the first stackable suitcase to the world. His luxurious designs came with prices that matched LV’S outstanding quality, which provided imitators an opportunity to seize the general market. In order to reduce counterfeiting, LV added a beige and brown stripe pattern to LV products in 1876. The Damier Canvas pattern was introduced in 1888, followed by the iconic Monogram Canvas design in 1896. The company’s patent registration in Paris eventually allowed LV to sue fake goods, winning the first counterfeit trial.
LV品牌出世後，受到皇室的喜愛，路易設計出第一款旅行箱，也是世上首次發明的方形旅行箱。LV為王宮貴族而產生，平民無法負擔，也令仿冒者有機可乘。為了奠定LV的地位，並防止假冒，1872年 LV 品牌首次推出條紋設計，1888年推出棋盤格設計。通過專利註冊，路易威登在巴黎拿到獨家認證，並將假貨告上法庭，首次在贗品審判的案件中獲勝！
The world’s economy collapsed during the Second World War, yet the LV brand thrived and expanded its retail outlets across Europe. In 1997, New York designer Marc Jacobs became the creative director of Louis Vuitton and new fashion collections were incorporated under the LV brand.
Over the past 160 years, the LV brand has enhanced the lives of millions worldwide with its cutting edge style and practical design.
The first LV Time Capsule exhibition in Oceania was held at Chadstone – The Fashion Capital in Melbourne, passing on valuable stories of classic craftsmanship and art.
1940 年二次大戰擊垮世界經濟，卻讓LV品牌橫跨全歐洲。1997 年，紐約設計師 Marc Jacobs成為路易威登的創意總監。由此路易威登正式走進時裝和時尚配件系列。
回顧品牌 160年來的成就，由技術和創新一路引領時尚潮流，並將設計融入生活。如今，路易威登的時間膠囊在墨爾本藝術小鎮Chadstone 第一次打開，承傳的藝術和手藝讓經典不斷流傳 ....
Louis Vuitton Time Capsule Exhibition