Purebaby, Beautifully Organic
這個問世於2002年的嬰幼服裝品牌，幾乎是澳洲寶寶的衣櫥必備。創始人 Mirabai Winford 在長女Samara 出生時，發現市面上難以找到高質量的嬰兒服，於是萌生了自己創立一個適合嬰兒柔嫩肌膚，同時又可以確保寶寶安全玩耍、成長及睡眠的品牌。Purebaby 一問世，便迅速贏得了媽媽們的喜愛，澳洲家喻戶曉的超模米蘭達‧可兒、Megan Gale 及 Rebecca Judd 等，都是 Purebaby 的粉絲。
I really love Purebaby as they're made out of organic fabrics. ——Miranda Kerr
Purebaby is an Australian owned company creating unique organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care.
In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s founder and creative director could not find quality organic garments.
Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. The collections are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play.
The certified organic cotton used in the Purebaby range is soft, strong and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact.
Although design is at the heart of the brand, Purebaby is also passionate about nurturing communities, supporting a number of wonderful organisations. They are equally committed to sharing their abundance of knowledge through their Nesting Workshops, designed to make the journey into first-time parenthood that little bit easier.
Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable —beautifully designed, beautifully organic.