Pure­baby, Beau­ti­fully Or­ganic

有機童裝澳洲造

Vision Magazine - - Con­tents -

Pure­baby之於澳洲媽媽, 就好比三星之於韓國人,蘋果之於美國人。

這個問世於2002年的嬰幼服裝品牌,幾乎是澳洲寶寶的衣櫥必備。創始人 Mirabai Win­ford 在長女Sa­mara 出生時,發現市面上難以找到高質量的嬰兒服,於是萌生了自己創立一個適合嬰兒柔嫩肌膚,同時又可以確保寶寶安全玩耍、成長及睡眠的品牌。Pure­baby 一問世,便迅速贏得了媽媽們的喜愛,澳洲家喻戶曉的超模米蘭達‧可兒、Me­gan Gale 及 Rebecca Judd 等,都是 Pure­baby 的粉絲。

Pure­baby的最大特點是使用純有機棉。它比普通的棉花更柔軟耐用,超強的透氣感大大降低了寶寶皮膚過敏的概率。更根據四季和寶寶的運動需求,使用不同面料織法——羅紋、斜織、磨毛抓絨、細布紗。大自然的清新雅緻,搭配獨特的印花圖案,看似簡單微妙的細節經設計師組合後,既有英式的優雅,又具法式的浪漫。Pure­baby 以其獨特的親和力感染著每一位媽媽,為她們和寶寶送去一份溫暖的關愛。(供稿)

I re­ally love Pure­baby as they're made out of or­ganic fab­rics. ——Mi­randa Kerr

Pure­baby is an Aus­tralian owned com­pany cre­at­ing unique or­ganic cloth­ing for ba­bies and chil­dren. Es­tab­lished in 2002, Pure­baby was born out of a de­sire for beau­ti­ful and sim­ple prod­ucts made with aware­ness and care.

In search of a nat­u­ral al­ter­na­tive for her first daugh­ter Sa­mara, Mirabai Win­ford, Pure­baby’s founder and cre­ative di­rec­tor could not find qual­ity or­ganic gar­ments.

Pure­baby’s vi­sion is to cre­ate beau­ti­ful baby wear with­out com­pro­mis­ing on so­cial re­spon­si­bil­ity. The col­lec­tions are de­signed and man­u­fac­tured with love and re­spect for the world in which we live, the world where our chil­dren will grow and play.

The cer­ti­fied or­ganic cot­ton used in the Pure­baby range is soft, strong and re­silient, al­low­ing del­i­cate young skin to breathe nat­u­rally. It is grown with­out harm­ful chem­i­cals, us­ing meth­ods and ma­te­ri­als that have a low en­vi­ron­men­tal im­pact.

Although de­sign is at the heart of the brand, Pure­baby is also pas­sion­ate about nur­tur­ing com­mu­ni­ties, sup­port­ing a num­ber of won­der­ful or­gan­i­sa­tions. They are equally com­mit­ted to shar­ing their abun­dance of knowl­edge through their Nest­ing Work­shops, de­signed to make the jour­ney into first-time par­ent­hood that little bit eas­ier.

Al­ways in­spired by the beauty in na­ture, each Pure­baby piece is soft and com­fort­able —beau­ti­fully de­signed, beau­ti­fully or­ganic.

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