Right Here For You

Vision Magazine - - 卷 首 語 -

Last month, we vis­ited the Na­tional Gallery of Aus­tralia in Can­berra, where one of the big­gest col­lec­tions of di­a­monds ever to be seen in Aus­tralia is be­ing pre­sented at “Cartier - The Ex­hi­bi­tion”. The 4-month event in­cludes ex­clu­sive pieces from Cartier’s con­cept col­lec­tions through­out the 20th cen­tury.

Mr Ger­ard Vaughan, di­rec­tor of the NGA, ex­plained that Cartier’s cur­rent pri­or­ity mar­ket is the Chi­nese, and he be­lieves this ex­clu­sive ex­hi­bi­tion of the lux­ury brand will at­tract many Chi­nese vis­i­tors. As I scanned the perime­ter of guests present at the gallery, the num­ber of Chi­nese vis­i­tors ap­peared to be less than other groups. When I en­quired about this, there was an awkward si­lence.

The ques­tion then arises: How many Chi­nese peo­ple are ac­tu­ally aware of the three tire­less years that went into pre­par­ing for this world-class event that has been es­pe­cially tai­lored to the Chi­nese au­di­ence? One thing that be­came clear is that even with the end­less ways that are avail­able to com­mu­ni­cate with one an­other, there is still a huge gap between Aus­tralia’s main­stream so­ci­ety and the Chi­nese com­mu­nity.

To­day, the strong Chi­nese econ­omy has seen more Chi­nese peo­ple trav­el­ling and mov­ing around the globe than ever be­fore, yet their un­der­stand­ing of Western cul­ture re­mains lim­ited. High-end lux­ury brands have worked ex­tremely hard to cater to the Chi­nese mar­ket, how­ever, the amount of ef­fort that is ex­pended re­mains, to a de­gree, un­de­tected by the Chi­nese.

A while ago, Greg Hawkins, Man­ag­ing Di­rec­tor of The Star Syd­ney, also told me that they’ve been try­ing to tai­lor to the Chi­nese taste at ev­ery­thing from events to en­ter­tain­ment. How­ever, the Chi­nese mar­ket still has not fully grasped the splen­dour of the of­fer­ings at The Star.

In this edi­tion, we’ll cover a lot of ground, from Syd­ney's most clas­sic and lux­u­ri­ous wed­ding venues to Bris­bane's first Ur­bane restau­rant and we’ll also travel to Mel­bourne's nos­tal­gic ex­hi­bi­tion of "Alice in Won­der­land". These sto­ries all have one thing in com­mon - they all ask the ques­tion: Where have all the said Chi­nese cus­tomers gone?

As the mis­sion of VI­SION is to build a main­stream plat­form that con­nects Aus­tralians and the Chi­nese, and to help un­der­stand this new coun­try bet­ter, we feel an ur­gency to con­tin­u­ally grow and ex­pand on this in­ten­tion. From this is­sue on­wards, we will in­crease the pages as well as grow our digital reach through plat­forms that are pop­u­lar among the Chi­nese peo­ple, aim­ing to open up a broader per­spec­tive for the Chi­nese com­mu­nity and to show­case the mul­ti­di­men­sional as­pects of Aus­tralia’s main­stream so­ci­ety.

VI­SION is made to ex­ceed your ex­pec­ta­tions.

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