Montblanc: Crafted For New Heights
VISION was invited to Montblanncd Queensland by Australia to join in a luxury and brand heritage experience.
It can be said that no matter how advanced technology has become, Montblanc remains a pioneer of writing instruments and watch collections more than 100 years since establishment. “It is like climbing the Mt. Blanc of the Alps. We have always been at the forefront of innovation this past century due to our dedication to and ground-breaking approach to our products,” says Leon Mervins, the CEO of Montblanc, Australia.
After landing in Brisbane, we flew by helicopter to Spicers Retreats in Spicers Peak, Queensland. During our flight Leon explained the purpose of the trip, “This journey is to let you experience the unique charm of Montblanc which is the reflection of ‘luxury, precision and quality’. Likewise, every detail and every process in the hand-crafting of our instruments needs to be perfect.”
Some people may consider that Montblanc’s writing instruments are merely beautiful and expensive gadgets. However, many do not know that every design draws on the artistic ingenuity of artisans of this past century. Traditional craftsmanship is the essence of Montblanc’s timeless luxury products and heirlooms.
Leon compared Spicers Peak with the origin of Montblanc’s name, as the company is named after the highest peak of the Alps, Mt. Blanc. Its trademark is a six-pointed snowcap, representative of the Mont Blanc snowcap and symbol of the company’s cutting-edge craftsmanship. The nib of Montblanc pens is engraved with the number “4810” which represents the height of the Mont Blanc massif and the company’s mission to be the manufacturer par excellence of luxury products such as writing instruments, watches, jewellery and leather goods in the world. Each of Montblanc’s artisan pieces is synonymous with the brand’s motto of “crafted for new heights”!
“The brand has always looked at the mountain being the highest point of achievement and the highest point of craftsmanship,” Leon said. “We did not invent the fountain pen, but we were pioneers in perfecting it. In 1906, Montblanc was the first to successfully produce a pen that didn’t leak.” says Leon.
Randall Foote, General Manager of Montblanc Australia affirmed that stringent quality checks ensure that their pens are guaranteed to work under the simulation of air pressure at an altitude of 4810 meters above sea level which is the height represented by its snow-peak logo. Only pens that function under such a harsh environment can be branded as Montblanc.
Randall said, “Every piece of a Montblanc watch is hand-made and rigorously tested. It takes about 5 years to successfully produce a watch and pass all stringent quality checks. Every watch and writing instrument embodies a part of the artisan’s heart and soul.”
A Montblanc boutique designed by the French designer Noé Duchaufour-lawrance has newly opened in Melbourne.
Montblanc Chadstone Boutique
Ground Floor, Chadstone Shopping Center 1341 Dandenong Road, Chadstone, VIC 3148
我們乘坐的客機在布里斯班降落後，立即改換直升機，一路飛往昆士蘭脊梁的 Spicers奢華度假村（Spicers Retreats）。同行的 Leon說，「這趟品牌體驗之旅，僅為了讓各位感受一下萬寶龍獨特的魅力，那就是『奢華、精緻和品質』。傳統手工藝中的產品製作就像這次旅程，每一個細節、每一個程序都是完美展現。」
萬寶龍六角星形標誌象徵著白朗峰 (Mt.blanc) 山頂的雪花，萬寶龍鋼筆的筆尖均刻有數字4810，澳洲萬寶龍總經理 Randall Foote 告訴我們說，嚴格的生產品質檢核中，有一項就是模擬海拔 4810 公尺的氣壓值，出廠的鋼筆必須保證在這樣嚴酷的環境中依然正常使用，才具出廠的資格。
「萬寶龍旗下的每一隻腕錶除了機芯錶面的手工製作外，還經過嚴格的測試，從製作到測試檢驗後出廠需要約5年的時間。每一只腕 錶、書寫工具都可被視為工藝大師的終身成就。」Randall Foote 說道。
聆聽萬寶龍，每一個故事都在詮釋其品牌所標榜的 「Crafted For New Heights」！
個程序都是完美展現。 --- 萬寶龍澳洲執行長 Leon Mervins
法國著名設計師 Noe Duchaufourlawrance完美打造，全新開幕的萬寶龍精品店在墨爾本全新開幕。 Montblanc Chadstone Boutique Ground Floor,chadstone Shopping Center 1341 Dandenong Road, Chadstone, VIC 3148
奢華 · 精緻 ·品質百年的經久不衰
VISION雜誌應澳洲萬寶龍邀約，在昆士蘭作『奢華、品牌體驗之旅』，說是為了共享萬寶龍的自豪與榮耀。無論科技如何進步，萬寶龍的書寫工具和腕錶系列在歷經百年後依然處於世界頂尖地位。 「就像攀登阿爾卑斯山的白朗峰，我們以認真進取的態度，始終走在時代的前端，成為百年來的佼佼者」澳洲萬寶龍CEO Leon Mervins說。