Passion project
It’s time to say yes to a stylish fragrance created specially for strong, modern women.
THE ELEGANT SCENT HAS FREESIA AND ROSE AT ITS HEART
He’s the fashion powerhouse known the world over for his stunning designs and she’s the award-winning star lauded for her ability to convey a wide range of emotions, from the everyday to the most profound, so it makes perfect sense Giorgio Armani would choose Cate Blanchett, right, to be the face of Sì, the brand’s luxurious fragrance. Sì is described as being a “tribute to modern femininity, an irresistible combination of grace, strength and independent spirit”.
The philosophy at Armani is that nothing great can be experienced without passion – and Sì was made for the woman who says yes to pursuing her dreams, yes to making her own decisions, and yes to living each moment with an attitude of all or nothing.
To appeal to the Sì woman, the elegant scent is a sensual mix of blackcurrant nectar and vanilla, with freesia and rose at its heart and a base of musky blond wood, all packaged in a sleek, sculptural bottle.
Giorgio Armani Sì fragrance and a range of Sì Christmas eau de parfum gift sets are available at selected department stores.